Overherd | Our Story

Our journey so far

Hey there! We’re Overherd - a team of four oat milk enthusiasts taking on the big carton brands. Here’s our story so far.

We launched the UK’s first oat milk powder brand and here’s why...
It all started after reading the ingredients list and discovering plant milk is 90% water...
All that packaging made from plastic, paper and aluminium just to carry mostly water...
Plus, once opened, cartons go off quickly causing 1 in 6 litres to go to waste...
So we focused on the oats (NOT the water) & started work on the UK’s first oat milk powder...
After months of testing and the help of some brave early volunteers, we finally cracked it...
We got to work creating the branding and packaging ourselves...
And finally launched Overherd in 2023 after 8 months of work...
We started receiving orders from you wonderful people and gained some momentum...
And couldn’t believe it when 20 of our LEGEND customers got tattoos of our logo...
Thanks to you, we’ve already saved 1 million cartons from waste and we’re just getting started!